This Privacy Policy describes how The Pilates Reformer Co.
("we", "us", "our") collects, uses, and discloses
personal information when you visit or make a purchase from [your website
domain] (the "Site").

Personal Information We Collect

When you visit the Site, we automatically collect certain
information about your device, including information about your web browser, IP
address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the
individual web pages or products that you view, what websites or search terms
referred you to the Site, and information about how you interact with the Site.
We refer to this automatically-collected information as "Device Information".

We collect Device Information using the following
technologies:

"Cookies"
are data files that are placed on your device or computer and often
include an anonymous unique identifier. For more information about
cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

"Log
files" track actions occurring on the Site, and collect data
including your IP address, browser type, Internet service provider,
referring/exit pages, and date/time stamps.

"Web
beacons", "tags", and "pixels" are electronic
files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase
through the Site, we collect certain information from you, including your name,
billing address, shipping address, payment information (such as credit card
numbers, PayPal email address, and Afterpay account details), email address,
and phone number. We refer to this information as "Order
Information".

Additionally, when you sign up for our newsletter or
marketing communications, we collect your email address. We refer to this
information as "Marketing Information".

How We Use Your Personal Information

We use the Order Information that we collect generally to
fulfill any orders placed through the Site (including processing your payment
information, arranging for shipping, and providing you with invoices and/or
order confirmations). Additionally, we use this Order Information to:

Communicate
with you;

Screen
our orders for potential risk or fraud; and

When
in line with the preferences you have shared with us, provide you with
information or advertising relating to our products or services.

We use the Device Information that we collect to help us
screen for potential risk and fraud (in particular, your IP address), and more
generally to improve and optimize our Site (for example, by generating
analytics about how our customers browse and interact with the Site, and to
assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to
help us use your Personal Information, as described above. For example, we use
Shopify to power our online store--you can read more about how Shopify uses
your Personal Information here: https://www.shopify.com/legal/privacy. We
also use Google Analytics to help us understand how our customers use the Site
-- you can read more about how Google uses your Personal Information
here: https://www.google.com/intl/en/policies/privacy/. You can also
opt-out of Google Analytics
here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to
comply with applicable laws and regulations, to respond to a subpoena, search
warrant, or other lawful request for information we receive, or to otherwise
protect our rights.

Your Rights

You have the right to access personal information we hold
about you and to ask that your personal information be corrected, updated, or
deleted. If you would like to exercise this right, please contact us through
the contact information below.

Additionally, we note that we are processing your
information in order to fulfill contracts we might have with you (for example
if you make an order through the Site), or otherwise to pursue our legitimate
business interests listed above.

Data Retention

When you place an order through the Site, we will maintain
your Order Information for our records unless and until you ask us to delete
this information.

Changes

We may update this privacy policy from time to time in order
to reflect, for example, changes to our practices or for other operational,
legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you
have questions, or if you would like to make a complaint, please contact us by
e-mail at contact@thepilatesreformerco.com.au